MEMBERSHIP

You don't need to lead alone.

Owning a business can feel heavy.
That's why we built a space where trades leaders share ideas, solve problems, and grow.

BECOME A MEMBER BENEFITS INCLUDED

THE PROBLEM

The Trades are facing a Workforce and Leadership Crisis

The trades are at a turning point: seasoned craftsmen are retiring faster than new workers are coming in – for every five experienced workers leaving the industry, only two are entering it.

This shortage drives up labor costs, slows project delivery, and forces many leaders to choose between growth and taking care of the team they have.

And for business owners and leaders? It feels isolating.

You’re trying to grow and mentor a team
You’re trying to innovate and retain culture
You’re trying to find balance without a guide

Without systems and community around you, loneliness at the top stifles growth and clarity.

WHY WHOLEHOME™

You Don’t Have to Figure this Out Alone

WholeHome™ Alliance exists because leaders in the trades deserve more than tactical hacks or random forums.

We built the Alliance to help leaders who are:

Navigating a tight talent market
Scaling without losing culture
Balancing operational growth with team care
Seeking strategic guidance, not guesswork

This isn’t education for its own sake, it’s a community for real growth.

BECOME A MEMBER LEARN ABOUT OUR TEAM

Executive-Level Networking

Connect with top-tier professionals, business owners, and industry veterans. Build relationships that foster collaboration, mentorship, and new business opportunities.

Industry Best-Practices

Stay ahead of the curve with curated content and discussions focused on proven operational strategies, leadership development, and scalable systems that drive long-term success.

Access to the Building the Future Forum

Participate in an exclusive monthly event focused on innovation, growth strategies, and emerging trends in the trades. Members gain insights from thought leaders and real-world case studies that can be applied directly to their business.

Contractor Site Visit – Barron Heating AC Electrical & Plumbing

Gain behind-the-scenes access to one of the Northwest’s leading multi-trade contractors. Tour the Ferndale, WA facility and learn how a high-performing, diversified operation functions from the inside out.