ABOUT US

Built by the Trades.
Built for the Trades.

WholeHome Alliance was created because the trades don’t need another marketing or consulting company – they need a collaborative network of peers facing the same challenges and solving them together.

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THE PROBLEM

You know what it’s like to balance... 

  • Culture
  • Training
  • Sales
  • Marketing
  • Operations
  • Growth

...and still feel like you’re doing it alone.

WHY WHOLEHOME™

Rooted in real experience

This is not a firm that popped up to tell contractors what to do – it was born from inside a multi‑trade service company that lived these challenges every day. It began as an in‑house solution to grow people and teams, and it organically became a shared platform for others in HVAC, plumbing, electrical, and building services to learn from one another.

OUR SHARED NORTH STAR

VISION

We are an alliance of industry-leading WholeHome™ and building service providers dedicated to growth in culture, leadership, sales & marketing, operations, and training.

MISSION

Elevating industry peers through the sharing of best practices, world-class training programs, and effective deployment of creative content.

OUR VALUES

COLLABORATIVE

We grow together,
not alone.

TRANSPARENT

Real transformation begins with openness.

INNOVATIVE

We push what’s possible, always.

RESULTS-DRIVEN

Growth matters because people do.

Why WholeHome™ Alliance? 

Running a successful trades company comes with many challenges. From company culture, to growing leaders, to sales, marketing, and operations, it never feels like there are enough hours in the day. And we can’t forget the cornerstone of sustainable growth—equipping our people with the tools and training to get the job done and advance in their careers.

WholeHome™ Alliance was developed out of necessity—a need for home and building service providers to come together to share best practices, train their team members, and lean into creative content such as video production to ultimately grow their business. We don’t need to do it alone!

If you are a home or building service leader, WholeHome™ Alliance will help your organization reach the next level. If you desire to see growth in culture, leadership, sales & marketing, operations, and training, then you’re in the right place. If you are willing to be collaborative, transparent, and innovative, join our alliance—exceptional results for you and your people are just around the corner.

 

VISION

We are an alliance of industry-leading WholeHome™ and building service providers dedicated to growth in culture, leadership, sales & marketing, operations, and training.

MISSION

Elevating industry peers through sharing of best practices, world-class training programs, and effective deployment of creative content.

CORE VALUES

Collaborative

We help one another to grow our businesses together—one best practice at a time.

Transparent

We openly share with one another—transformation requires transparency.

Innovative

We have a desire to facilitate change in our industry—if you aren’t moving forward, you’re going backwards.

Results-Driven

We are aligned in our pursuit to grow people—sustainable growth is rooted in helping others achieve their dreams and goals.

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ABOUT THE WHOLEHOME™ ALLIANCE

Transforming Digital Media and Empowering Trade Professionals with WholeHome™ Alliance

WholeHome™ Alliance is transforming the digital media landscape while empowering businesses through expert training and development. Our dual-focus approach merges innovative content creation with a comprehensive academy platform to elevate the skills and success of trade professionals.

Through WholeHome™ Media, we craft impactful content tailored to our clients' needs, while WholeHome™ Academy provides targeted training programs to help teams excel. By purchasing any of our subscriptions you become part of the WholeHome™ Alliance, gaining access to industry-leading resources, expert guidance, and professional services designed to enhance your trades business.

Members also benefit from contractor visits and exclusive monthly forums where trade professionals collaborate, learn, and grow together. With decades of industry experience, we provide the tools, training, and strategies to improve communication, marketing, and operational success. WholeHome™ Alliance is more than a service-it is a partnership for growth.

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ABOUT THE WHOLEHOME™ MEDIA

WholeHome™ Media: Uniting Storytelling and Industry Expertise to Empower Trades Businesses

WholeHome™ Media started as a client relationship between Veritas Media and Barron Heating AC Electrical & Plumbing. Since 2011, Veritas Media has helped businesses succeed by solving problems through video, crafting authentic stories that drive engagement and growth. Meanwhile, Barron, a trusted name in the home comfort industry since 1972, has expanded beyond HVAC into a WholeHome™ service company.

As a longtime Veritas client, Barron saw firsthand how video enhances marketing, training, and communication in the trades. Recognizing its untapped potential, the two companies united to create WholeHome™ Media-Creative Content for the Trades.

By blending Veritas' storytelling expertise with Barron's industry experience, WholeHome™ Media helps businesses in the trades utilize the power of video to build brand awareness, improve training, and drive results. Our mission is to make
high-quality media accessible, engaging, and impactful for businesses looking to grow in the trades.

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ABOUT THE WHOLEHOME™ ACADEMY

Build a Stronger Team with WholeHome™ Academy

The trades industry faces a growing challenge in talent acquisition and training. WholeHome™ Academy was created to provide a turnkey solution to help contractors develop skilled, high-performing teams.

About ten years ago, Brad Barron, CEO of Barron Heating AC Electrical & Plumbing and Partner of WholeHome™ Alliance recognized this challenge and launched the Barron Technician School, an in-house program that successfully expanded their technician base and scaled their business. Seeing the impact, they founded WholeHome™ Academy to help other contractors achieve the same success.

WholeHome™ Academy offers over 400 hours of classroom curriculum featuring lectures, labs, tests, and quizzes. Contractors also receive two site visits to assist with lab setup and program launch, along with access to veteran instructors for expert guidance. The Academy also helps businesses navigate state and federal grant opportunities to reduce costs and maximize ROI.

Additionally, WholeHome™ Academy partners with industry-leading sales and leadership experts to equip teams for long-term success. These programs are easy to implement and designed to deliver immediate results.

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PEOPLE

Meet Your Team

Brad Barron

Owner & Co-Founder

WholeHome Alliance

 

CEO & Partner

Barron Heating AC Electrical & Plumbing

Dave Marrs

Partner
WholeHome Alliance

 

Owner 
Marrs Developing

John Barron

Owner, Executive Chair & Coach
Barron Heating AC Electrical & Plumbing


Josh Burdick

Co-Founder & Managing Director
WholeHome Alliance

Matt Lesinski

Head of Marketing & Growth
WholeHome Alliance

Michael Takemura

Academy Specialist

WholeHome Academy

 

COO

Barron Heating AC Electrical & Plumbing

Logan Dehlin

Media Producer

WholeHome Media

Glenn Allyn

Lead Video Editor

WholeHome Media

Lydia Linsner

Account Coordinator & Assistant Producer

WholeHome Media

Jamie Markoski

Marketing Team Lead - Content
Barron Heating AC Electrical & Plumbing

Audrey Moran

Graphic Designer & Marketing Specialist 

Barron Heating AC Electrical & Plumbing

TRUSTED BY THE TRADES

Proven Across the Industry

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NO TRADE SECRETS

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