For Leaders
Ready to Do the Work
Practical, battle‑tested insights from a trades leader who’s lived the challenges you’re facing – leadership, culture, growth, and performance you can actually implement.

The trades don’t need more platitudes
– they need playbooks
Too many talks are inspirational fluff with no real application. You and your team deserve ideas that translate into action – frameworks you can test Monday morning and systems that scale your business without burnout.
Real insights from someone who has actually been there
Brad Barron isn’t a generic speaker – he’s a trades leader who scaled a multi‑trade operation, led teams through change, and solved the challenges leadership teams wrestle with every day.
His talks are rooted in real experience, not theory.
KEYNOTE
Live or Virtual
WEBINAR
Virtual
1-DAY WORKSHOP
Live or Virtual
2-DAY WORKSHOP
Live or Virtual
Tailored to your event and goals
Let’s Connect
Book a discovery call and tell us about your team’s priorities
We Shape the Talk Together
We match the message to your audience’s needs
Your Team Walks Away with Clarity
Actionable strategies they can implement immediately
Topics that Solve Real Business Problems
Culture is why people stay
LEADERSHIP & CULTURE
Talks that help trades leaders grow themselves, build healthy teams, and lead with purpose.
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Building “The Culture Playbook”
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Developing Core Values that Stick
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The 4 C’s of a Culture that Cares
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Leadership: Self → Team → Leaders
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Creating a “People Plan” that Works
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Recruit & Retain the Right People
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Trade-Built Leadership Development
Build without burnout
BUSINESS GROWTH
Talks designed to help leaders scale smart, grow profitably, and strengthen their operations.
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Scaling Without PE or Debt
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Departmentalized Financials Insights
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Operating Systems that Gain Traction
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Growth via In-House Training Schools
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IAQ & Duct Profit Strategies
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Smart Expansion into Solar
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Warehouse Systems that Cut Waste
Sell with heart, serve with clarity
SALES & SERVICE
Talks that elevate how teams communicate, sell, and deliver exceptional service.
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Consultative Sales for Techs
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Leading with Media & Storytelling
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Communication that Connects
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Pay that Rewards the Right Work
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Sales Comp Models that Motivate
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Brand Strategy with Impact
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Top-of-Mind Marketing
Book a Speaking Engagement Today!
Learn more about Brad Barron

Brad Barron
Partner
WholeHome Alliance
CEO & Partner
Barron Heating AC Electrical & Plumbing
Brad is a third-generation business owner at Barron Heating AC Electrical & Plumbing in Northwest Washington State. Barron is a 50+ year multi-trade company doing approximately $50M of revenue annually with 200 employees across five counties. In addition to leading the Barron Team, Brad is also the founder and a partner of WholeHome Alliance, a network of industry-leading service providers dedicated to collaboration, innovation, and real business growth. Contractors from across the United States and Canada come together to share best practices, train their team members, and lean into creative content such as video production to ultimately grow their businesses.
Brad is a graduate of the University of Washinton (Seattle) with a degree in engineering. Prior to joining the Barron Team, Brad worked as a consulting engineer, eventually earning his Professional Engineering license. After a half-decade of consulting, he spent another five years as a sales engineer then engineering manager of a four-state territory, including Washington, Idaho, Montana, and Alaska. During his tenure as an engineering sales manager, Brad's northwest team led the company in specification approvals and sales growth.
In 2017, Brad joined his father John at Barron Heating & Air Conditioning, Inc. as the Business Development Manager. During his time in this role, he led Barron's expansion into Electrical, Solar, and Plumbing - after which the company was re-branded Barron Heating AC Electrical & Plumbing. Recognizing the growing chasm of Baby Boomer retirements with few Millennials and Gen-Z-ers entering the trades, Brad spearheaded the development of the Barron Technician School (now WholeHome™ Academy). This in-house, 15-week intensive HVAC program has graduated three-dozen licensed and certified HVAC Technicians and has significantly helped Barron's growth through the COVID-19 pandemic.
Through his career at Barron, Brad has worked as the Business Development Manager, Director of Operations, Chief Operating Officer, and now Chief Executive Officer & Partner. Barron Heating AC Electrical & Plumbing's growth has been 100% organic - Barron has never acquired a trades company nor partnered with private equity. To this day, Barron remains debt free with a healthy cash reserve to continue on its multi-trade growth trajectory.
Brad is an adamant believer in his grandparent's (and Barron founder's) philosophy of "when you bless others, you in turn are blessed". He has a passion for sharing best practices and growing leaders - from sales and marketing to operations and finance. There is no need to re-create the wheel - Brad embraces a culture of equipping people with the tools and training to get the job done while advancing their careers and businesses. We don't need to do it alone!