Generate More Leads, and Get to YES Faster, with Video!

Leverage trade-focused, ongoing video content packages to engage prospects, retain customers, and build brand awareness.

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OUTCOME KITS

Pick an Outcome.
Get the Videos that Drive it.

Support your blog posts, landing pages, and service pages with video content designed to meet your goals.

Included in every Outcome Kit:

  • Six evergreen videos
  • On-camera presenter in your uniform + real field footage
  • Customized script, approved by you
  • Clear, on-brand call to action
  • Delivered in three formats (16:9, 9:16, 4:5)
  • Lifetime usage rights to the final videos

FEATURED OUTCOME KIT: BRAND ESSENTIALS

The Brand Essentials Kit is recommended for all contractors new to using video. It's a great way to give your video marketing a jump start and establish a foundation to build off of.
VIDEO 1: BRAND VIDEO

Your brand’s story, values, and mission—all in a compelling video designed to build trust and connection. Perfect for your website, social media, and sales presentations, a Brand Video shows customers why they should choose you.

VIDEO 2: OUR CULTURE

Attract top talent with a Culture and Recruitment Video that highlights your team, workplace, and what makes your company a great place to work. Ideal for career pages, job postings, and social media. 

VIDEO 3: MAINTENANCE CLUB OVERVIEW

Highlight your maintenance membership program and showcase the benefits it offers to customers. Drive new club signups and streamline customer onboarding. 

VIDEOS 4-6: PRODUCT PAGE VIDEOS (x3)

Showcase your products and services with compelling video content. Choose three trades, services or products to feature (Plumbing, HVAC, IAQ, Electrical, Home Automation, etc.).

 

 

Explore all Outcome Kits

Brand Authority Kits

Each Outcome Kit includes six custom-scripted videos, featuring your brand, your uniforms, and professional on-camera talent—designed to look and feel like your team built it in-house.

  1. Brand Essentials Kit (Multi-Trade)

    Position your company as the trusted pro. This kit tells your story, showcases culture and membership, and gives a clear trade overview—so buyers feel confident choosing you.

     

Lead Gen Kits

Each Outcome Kit includes six custom-scripted videos, featuring your brand, your uniforms, and professional on-camera talent—designed to look and feel like your team built it in-house.

  1. Comfort & IAQ Kit (HVAC)

    Create demand for comfort upgrades. Educate on zoning, smart controls, humidity, and cleaner air so homeowners ask for the solutions you sell.

  2. Cleaning & Sealing IAQ Kit (HVAC) 

    Make ductwork make sense. Show real duct cleaning, when to seal vs. clean, access/protection steps, and why it improves air quality and system performance.

  3. Efficiency Basics Kit (HVAC)

    Demystify efficiency in plain English. Cover SEER2, inverter vs. single-stage, heat pump vs. AC+Furnace, and climate-based choices to drive informed inquiries.

  4. System Selection Kit (HVAC) 

    Guide buyers to the right equipment. Compare types, staging, footprint, sound, and siting so homeowners can picture the best fit for their home.

  5. Why Mini Split? Kit (HVAC) 

    Sell ductless with clarity. Highlight room-by-room control, quiet operation, flexible indoor options, and ideal use cases—from additions to whole-home solutions.

  6. Seasonal Tune Ups Kit (HVAC) 

    Turn maintenance into must-have. Show how tune-ups protect warranties, prevent breakdowns, and save money—especially in shoulder seasons.

  7. Outage Essentials Kit (Generators)

    Turn outages into action. Explain portable vs. standby, true costs of downtime, lifespan, and how standby power actually works—so homeowners take the next step.

  8. Safe, Smart & Ready Kit (Generators) 

    Sell safety and control. Break down components, load-based sizing, monitoring, warranties, and seasonal prep so homeowners feel ready—not worried.

  9. Water Heating & Home Water Options (Plumbing) 

    Spark demand across the plumbing stack. From filtration and soft vs. hard water to leak tech, drain care, and freeze protection—show tangible, everyday benefits.

  10. Tankless Water Heaters (Plumbing) 

    Make “endless hot water” real. Explain efficiency, space savings, venting, gas sizing, scale protection, recirculation options, and upkeep to drive tankless upgrades.

     

Close-Rate Kits

Each Outcome Kit includes six custom-scripted videos, featuring your brand, your uniforms, and professional on-camera talent—designed to look and feel like your team built it in-house.

  1. Replacement Decisions Kit (HVAC) 

    Help homeowners decide with zero second-guessing. Explain repair vs. replace, lifespan, sizing, rebates/financing, and warranties to move projects forward.

  2. Quality Install (What to Expect) Kit (HVAC)
    Set expectations and reduce friction. Show where equipment goes, how lines, venting, and condensate are handled, and why details matter for comfort and longevity.

  3. Sales Enablement Kit (Multi-Trade) 

    Shorten the sales cycle. Walk prospects through your process, protection standards, estimates, and “day-of” expectations—removing doubt and speeding “yes.”

  4. Water Heater Decisions Kit (Plumbing) 

    De-risk the big swap. Compare tank vs. tankless, set install-day expectations, and unpack pricing drivers (venting, gas sizing, recirc, scale protection) to secure approval.

  5. Generators: Choose and Decide Kit (Electrical) Close generator projects confidently. Cover trenching, gas, placement, clearances, financing, and resale value—everything a buyer needs to move ahead now.

     

     

Recruiting Kits

Each Outcome Kit includes six custom-scripted videos, featuring your brand, your uniforms, and professional on-camera talent—designed to look and feel like your team built it in-house.

  1. Recruiting Essentials Kit (Multi-Trade) Attract better applicants, faster. Share your values, benefits, and real roles in a clean, repeatable kit that feeds your hiring pipeline.

     

Customer Support Kits

Each Outcome Kit includes six custom-scripted videos, featuring your brand, your uniforms, and professional on-camera talent—designed to look and feel like your team built it in-house.

  1. Customer Support Kit (HVAC) 

    Slash callbacks and boost loyalty. Quick how-to content (filters, thermostats, condensate, “what’s normal,” DIY vs. pro) empowers homeowners and protects your schedule.

  2. Customer Support Kit (Plumbing) 

    Keep emergencies small. Simple guides for main shutoff, no-hot-water checks, first-five-minutes leak response, drain care, freeze/thaw safety, and water-heater basics.

  3. Customer Support Kit—Generators (Electrical) 

    Confidence after install. Teach weekly self-tests, clearances/debris checks, gas/propane basics, app monitoring, and when to call service vs. reset.

     

OMNICHANNEL PROMOTIONAL AD PACK

Dominate Every Channel

The Omnichannel Promotional Ad Pack puts your brand where it matters—TV, streaming, mobile, and social.

With premium video ads and radio spots custom-built for the trades, you’ll be equipped with professional content to reach homeowners across platforms like Hulu, YouTube, Spotify, and beyond. 

 

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High Impact Video Ads
30s & 15s Spots

Turn heads on every screen with two professionally produced video ads built for broadcast, streaming (OTT/CTV), and social platforms. Each spot is scripted, professionally voiced, and edited to tell your brand story fast—with versions tailored for homeowners scrolling on their phone or streaming on the couch.

 

14 Dynamic Display Ads
Built to Move the Needle

Our animated ad suite is purpose-built for contractors: mobile-first, scroll-stopping, and professionally designed to match your brand. Each of the 14 formats is optimized for performance across top sites and apps—perfect for retargeting, lead gen, and brand lift.

 

Radio Spots That Hit Home
Wherever Listeners Are

Two professionally voiced audio ads—one 15-second, one 30-second—written and produced to drive response. Whether you're on Spotify, Pandora, or local radio, these spots cut through the noise and speak directly to homeowners with clear, trusted messaging.

GROW FASTER WITH
SIGNATURE  MEDIA SUBSCRIPTIONS

WHOLEHOME™ SIGNATURE PACKAGES

ESSENTIALS: a solid foundation for your visual content strategy.

Enhance your trades website with localized video shot uniquely for you. Feature your people, places, and products.

Each Signature Essentials Subscription comes with:

  • 1 Production Day 
  • 1 Outcome Kit
  • 1 Omnichannel Promotional Ad Pack
  • Professional Photography
  • WholeHome™ Alliance Membership
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WHOLEHOME™ SIGNATURE PACKAGES

GROWTH: Accelerated Content Creation

The WholeHome™ Custom Subscription is for you if you're ready to lean into video marketing and have the capacity to roll out high-performing campaigns that utilize OTT, traditional broadcast, and other paid video ad placement. 

Each Custom Subscription comes with:

  • 1 Production Days
  • x2 Outcome Kits of your Choice
  • x2 Omnichannel Marketing Packs 
  • Professional Photography
  • Professional Video Hosting (Wistia) & YouTube Management 
  • Perpetual License to "Best of" Clips
  • WholeHome™ Alliance Membership

Trusted by your peers.

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TESTIMONIALS

What our customers say...

“As contractors, being on camera doesn’t always come naturally—but WholeHome™ Media makes it easy. They let you focus on your work, create a comfortable environment, and capture what they need without getting in the way. Before long, you forget the cameras are even there. If you're looking for a media team that knows how to showcase your business, I highly recommend WholeHome™ Media.”

“Media content and creating it can be a daunting task along with everything else that you're supposed to be doing as a business owner… if you are looking to grow your business, this can take you to the next level.”

“We're grateful for the relationship. Anyone who's looking for these types of services, I would recommend 'em over anyone we've ever worked with in the past.”

Video Subscription Packages

WholeHome™ Signature
ESSENTIALS


  • Checkmark WholeHome™ Alliance Membership
  • Checkmark x1 Production Day
  • Checkmark x1 Outcome Kit
  • Checkmark x1 Omnichannel Promotional Ad Pack
  • Checkmark Professional Photography (50+)

WholeHome™ Signature
PRO


  • Checkmark WholeHome™ Alliance Membership
  • Checkmark x2 Production Days (Consecutive)
  • Checkmark x2 Outcome Kit
  • Checkmark x4 Omnichannel Promotional Ad Packs
  • Checkmark Professional Photography (100+)
  • Checkmark Wistia Hosting & YouTube Management (1 Year)
  • Checkmark Perpetual License to "Best Of" Clips
  • Checkmark Content Strategy Meetings (Monthly)
  • Checkmark Social Video Content for a Year (52+ Usable Social Clips)

Book A Discovery Meeting

BECOME A MEMBER TODAY!

Jon the WholeHome™ Alliance—Become a Member Today! 

Industry Experts

Rub shoulders with leaders in the HVAC, Plumbing, and Electrical trades. Connect with others in non-competitive markets and learn best practices.

Monthly Forums

WholeHome™ Members are invited to attend our "Building the Future Forum" featuring industry-leading guest speakers and engaging Q&As.

Early Access

Get early access to new WholeHome™ Media and WholeHome™ Academy products. Alliance Members also have a chance to contribute and request new videos or academy programs.

Hosted Contractor Visits

WholeHome™ Alliance Members are invited to participate in exclusive site visits at Barron Heating, AC, Electrical, Plumbing & Solar in Ferndale, WA.

Mastermind Group

Join the exclusive WholeHome™ Alliance Apex Mastermind to learn from others, hold yourself accountable and encourage others.

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