Strategic Video Kits that Drive Real Business Outcomes

Whether you want to build trust, boost inquiries, recruit talent, or train your team, WholeHome™ Outcome Kits give you ready-to-use, professionally produced video content that solves real business problems.


THE PROBLEM

You know you need video...but it's hard to know where to start

  • You don’t have the time or team capacity to create content yourself
  • Most marketing videos feel generic, scripted, or off-brand
  • You want real results, not just views or "likes"

Outcome Kits are designed to give you plug-and-play content with a clear purpose and measurable impact.

WHY WHOLEHOME™

Video kits with a clear purpose

Each Outcome Kit is built around a specific business goal. Whether you're:

  • Increasing qualified inquiries
  • Recruiting top-tier techs
  • Building brand trust
  • Training your team 

...we have a kit for that. And each one includes custom-branded, evergreen video content made to look like your team created it in-house.

HOW WE WORK

An easy way to get strategic content in your hands

Pick Your Outcome

Select the kit that solves your most urgent business goal.

Ship us your Uniform & Approve Scripts

We align the messaging, branding, and voice to fit your company.

Launch With Confidence

Use your videos across your website, email, social, hiring platforms, and more.

WHAT YOU GET

Outcome Kits

Done-For-You content.

☑️ Videos (1-4mins each)

☑️ Delivered in 3 formats per video

☑️ On-camera presenter in your uniform with real field footage

☑️ Customized scripts (approved by you)

☑️ Branded graphics (your logo, colors, fonts)

☑️ Lifetime usage rights to the final videos

 

Focused on your top goal.


  • ☑️ Build Trust & Authority

  • ☑️ Increase Qualified Leads

  • ☑️ Shorten the Sales Cycle

  • ☑️ Attract Culture-Fit Applicants

  • ☑️ Boost Customer Confidence & Reviews

Shield iconBrand Authority Kit

Brand Essentials Kit (Multi-Trade)

Position your company as the trusted pro. This kit tells your story, showcases culture and membership, and gives a clear trade overview—so buyers feel confident choosing you.

Requires onsite produciton.

SEE BELOW EXAMPLE FOR CONTENT

Target iconLead Generation Kit

  1. Comfort & IAQ Kit (HVAC)

    Create demand for comfort upgrades. Educate on zoning, smart controls, humidity, and cleaner air, so homeowners ask for the solutions you sell.

  2. Cleaning & Sealing IAQ Kit (HVAC) 

    Make ductwork make sense. Show real duct cleaning, when to seal vs. clean, access/protection steps, and why it improves air quality and system performance.

  3. Efficiency Basics Kit (HVAC)

    Demystify efficiency in plain English. Cover SEER2, inverter vs. single-stage, heat pump vs. AC+Furnace, and climate-based choices to drive informed inquiries.

  4. System Selection Kit (HVAC) 

    Guide buyers to the right equipment. Compare types, staging, footprint, sound, and siting so homeowners can picture the best fit for their home.

  5. Why Mini Split? Kit (HVAC) 

    Sell ductless with clarity. Highlight room-by-room control, quiet operation, flexible indoor options, and ideal use cases—from additions to whole-home solutions.

  6. Seasonal Tune Ups Kit (HVAC) 

    Turn maintenance into a must-have. Show how tune-ups protect warranties, prevent breakdowns, and save money—especially in shoulder seasons.

  7. Outage Essentials Kit (Generators)

    Turn outages into action. Explain portable vs. standby, true costs of downtime, lifespan, and how standby power actually works—so homeowners take the next step.

  8. Safe, Smart & Ready Kit (Generators) 

    Sell safety and control. Break down components, load-based sizing, monitoring, warranties, and seasonal prep, so homeowners feel ready—not worried.

  9. Water Heating & Home Water Options (Plumbing) 

    Spark demand across the plumbing stack. From filtration and soft vs. hard water to leak tech, drain care, and freeze protection—show tangible, everyday benefits.

  10. Tankless Water Heaters (Plumbing) 

    Make “endless hot water” real. Explain efficiency, space savings, venting, gas sizing, scale protection, recirculation options, and upkeep to drive tankless upgrades.

Shaking hands iconClose-Rate Kit

  1. Replacement Decisions Kit (HVAC) 

    Help homeowners decide with zero second-guessing. Explain repair vs. replace, lifespan, sizing, rebates/financing, and warranties to move projects forward.

  2. Quality Install (What to Expect) Kit (HVAC)
    Set expectations and reduce friction. Show where equipment goes, how lines, venting, and condensate are handled, and why details matter for comfort and longevity.

  3. Sales Enablement Kit (Multi-Trade) 

    Shorten the sales cycle. Walk prospects through your process, protection standards, estimates, and “day-of” expectations—removing doubt and speeding “yes.”

  4. Water Heater Decisions Kit (Plumbing) 

    De-risk the big swap. Compare tank vs. tankless, set install-day expectations, and unpack pricing drivers (venting, gas sizing, recirc, scale protection) to secure approval.

  5. Generators: Choose and Decide Kit (Electrical) Close generator projects confidently. Cover trenching, gas, placement, clearances, financing, and resale value—everything a buyer needs to move ahead now.

Bullhorn iconRecruiting Kit

Recruiting Essentials Kit (Multi-Trade) Attract better applicants, faster. Share your values, benefits, and real roles in a clean, repeatable kit that feeds your hiring pipeline.

Cycle iconCustomer Support Kit

  1. Customer Support Kit (HVAC) 

    Slash callbacks and boost loyalty. Quick how-to content (filters, thermostats, condensate, “what’s normal,” DIY vs. pro) empowers homeowners and protects your schedule.

  2. Customer Support Kit (Plumbing) 

    Keep emergencies small. Simple guides for main shutoff, no-hot-water checks, first-five-minutes leak response, drain care, freeze/thaw safety, and water-heater basics.

  3. Customer Support Kit—Generators (Electrical) 

    Confidence after install. Teach weekly self-tests, clearances/debris checks, gas/propane basics, app monitoring, and when to call service vs. reset.

FEATURED OUTCOME KIT

Brand Essentials

New to video?

The Brand Essentials Kit (see below) is recommended for all contractors new to using video.
It's a great way to give your video marketing a jump start and establish a foundation to build off of.

Video 1

BRAND VIDEO

 

Your brand’s story, values, and mission – all in a compelling video designed to build trust and connection. Perfect for your website, social media, and sales presentations, a Brand Video shows customers why they should choose you.


Video 2

OUR CULTURE VIDEO

 

Attract top talent with a Culture and Recruitment video that highlights your team, workplace, and what makes your company a great place to work. Ideal for career pages, job postings, and social media.


Video 3

MAINTENANCE CLUB OVERVIEW VIDEO

 

Highlight your maintenance membership program and showcase the benefits it offers to customers. Drive new club signups and streamline customer onboarding.


Videos 4-6

PRODUCT PAGE VIDEOS (x3)

 

Showcase your products and services with compelling video content. Choose three trades, services, or products to feature (Plumbing, HVAC, IAQ, Electrical, Home Automation, etc.).


OMNICHANNEL PROMOTIONAL AD PACK

Dominate Every Channel

The Omnichannel Promotional Ad Pack puts your brand where it matters—TV, streaming, mobile, and social.

With premium video ads and radio spots custom-built for the trades, you’ll be equipped with professional content to reach homeowners across platforms like Hulu, YouTube, Spotify, and beyond. 

 

PromoImage-1

High Impact Video Ads
30s & 15s Spots

Turn heads on every screen with two professionally produced video ads built for broadcast, streaming (OTT/CTV), and social platforms. Each spot is scripted, professionally voiced, and edited to tell your brand story fast—with versions tailored for homeowners scrolling on their phone or streaming on the couch.

 

14 Dynamic Display Ads
Built to Move the Needle

Our animated ad suite is purpose-built for contractors: mobile-first, scroll-stopping, and professionally designed to match your brand. Each of the 14 formats is optimized for performance across top sites and apps—perfect for retargeting, lead gen, and brand lift.

 

Radio Spots That Hit Home
Wherever Listeners Are

Two professionally voiced audio ads—one 15-second, one 30-second—written and produced to drive response. Whether you're on Spotify, Pandora, or local radio, these spots cut through the noise and speak directly to homeowners with clear, trusted messaging.

GROW FASTER WITH
SIGNATURE  MEDIA SUBSCRIPTIONS

WHOLEHOME™ SIGNATURE PACKAGES

ESSENTIALS: a solid foundation for your visual content strategy.

Enhance your trades website with localized video shot uniquely for you. Feature your people, places, and products.

Each Signature Essentials Subscription comes with:

  • 1 Production Day 
  • 1 Outcome Kit
  • 1 Omnichannel Promotional Ad Pack
  • Professional Photography
  • WholeHome™ Alliance Membership
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WHOLEHOME™ SIGNATURE PACKAGES

GROWTH: Accelerated Content Creation

The WholeHome™ Custom Subscription is for you if you're ready to lean into video marketing and have the capacity to roll out high-performing campaigns that utilize OTT, traditional broadcast, and other paid video ad placement. 

Each Custom Subscription comes with:

  • 1 Production Days
  • x2 Outcome Kits of your Choice
  • x2 Omnichannel Marketing Packs 
  • Professional Photography
  • Professional Video Hosting (Wistia) & YouTube Management 
  • Perpetual License to "Best of" Clips
  • WholeHome™ Alliance Membership
LOVE THE OUTCOME KIT – BUT NEED CONSISTENCY?

Don’t stop at one solution – build a system that scales.

Our Signature Video Subscriptions are designed for contractors who want more than one-off wins — they want a long-term media engine that grows with their business.

Subscription Highlights:
✔ Regularly scheduled video campaigns
✔ Quarterly Outcome Kits or Ad Packs
✔ Strategic planning & brand support
✔ Member-only pricing and perks

TRUSTED BY THE TRADES

Proven Across the Industry

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  • Barron_logo
  • Call-Natals-logo
  • Daikin_web
  • Dave Jenny Marrs-web
  • DeHart updated logo
  • Edelman_Logo
  • EGIA_logo
  • English Air_web
  • Franklin WH-web
  • Homesense_logo
  • iMarket Solutions
  • Johnstone_logo
  • Peaden_logo
  • Silfab Solar_web
  • Tureks_logo
FROM THE FIELD

What Our Partners Say

“Media content and creating it can be a daunting task along with everything else that you're supposed to be doing as a business owner… if you are looking to grow your business, this can take you to the next level.”

Book Your Discovery Meeting

FREQUENTLY ASKED QUESTIONS

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