Strategic Video Kits that Drive Real Business Outcomes
Whether you want to build trust, boost inquiries, recruit talent, or train your team, WholeHome™ Outcome Kits give you ready-to-use, professionally produced video content that solves real business problems.
You know you need video...but it's hard to know where to start
- You don’t have the time or team capacity to create content yourself
- Most marketing videos feel generic, scripted, or off-brand
- You want real results, not just views or "likes"
Outcome Kits are designed to give you plug-and-play content with a clear purpose and measurable impact.
Video kits with a clear purpose
Each Outcome Kit is built around a specific business goal. Whether you're:
- Increasing qualified inquiries
- Recruiting top-tier techs
- Building brand trust
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Training your team
...we have a kit for that. And each one includes custom-branded, evergreen video content made to look like your team created it in-house.
An easy way to get strategic content in your hands
Pick Your Outcome
Select the kit that solves your most urgent business goal.
Ship us your Uniform & Approve Scripts
We align the messaging, branding, and voice to fit your company.
Launch With Confidence
Use your videos across your website, email, social, hiring platforms, and more.
Outcome Kits
Done-For-You content.
☑️ Videos (1-4mins each)
☑️ Delivered in 3 formats per video
☑️ On-camera presenter in your uniform with real field footage
☑️ Customized scripts (approved by you)
☑️ Branded graphics (your logo, colors, fonts)
☑️ Lifetime usage rights to the final videos
Focused on your top goal.
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☑️ Build Trust & Authority
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☑️ Increase Qualified Leads
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☑️ Shorten the Sales Cycle
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☑️ Attract Culture-Fit Applicants
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☑️ Boost Customer Confidence & Reviews
Brand Authority Kit
Brand Essentials Kit (Multi-Trade)
Position your company as the trusted pro. This kit tells your story, showcases culture and membership, and gives a clear trade overview—so buyers feel confident choosing you.
Requires onsite produciton.
SEE BELOW EXAMPLE FOR CONTENT
Lead Generation Kit
- Comfort & IAQ Kit (HVAC)
Create demand for comfort upgrades. Educate on zoning, smart controls, humidity, and cleaner air, so homeowners ask for the solutions you sell.
- Cleaning & Sealing IAQ Kit (HVAC)
Make ductwork make sense. Show real duct cleaning, when to seal vs. clean, access/protection steps, and why it improves air quality and system performance.
- Efficiency Basics Kit (HVAC)
Demystify efficiency in plain English. Cover SEER2, inverter vs. single-stage, heat pump vs. AC+Furnace, and climate-based choices to drive informed inquiries.
- System Selection Kit (HVAC)
Guide buyers to the right equipment. Compare types, staging, footprint, sound, and siting so homeowners can picture the best fit for their home.
- Why Mini Split? Kit (HVAC)
Sell ductless with clarity. Highlight room-by-room control, quiet operation, flexible indoor options, and ideal use cases—from additions to whole-home solutions.
- Seasonal Tune Ups Kit (HVAC)
Turn maintenance into a must-have. Show how tune-ups protect warranties, prevent breakdowns, and save money—especially in shoulder seasons.
- Outage Essentials Kit (Generators)
Turn outages into action. Explain portable vs. standby, true costs of downtime, lifespan, and how standby power actually works—so homeowners take the next step.
- Safe, Smart & Ready Kit (Generators)
Sell safety and control. Break down components, load-based sizing, monitoring, warranties, and seasonal prep, so homeowners feel ready—not worried.
- Water Heating & Home Water Options (Plumbing)
Spark demand across the plumbing stack. From filtration and soft vs. hard water to leak tech, drain care, and freeze protection—show tangible, everyday benefits.
- Tankless Water Heaters (Plumbing)
Make “endless hot water” real. Explain efficiency, space savings, venting, gas sizing, scale protection, recirculation options, and upkeep to drive tankless upgrades.
Close-Rate Kit
- Replacement Decisions Kit (HVAC)
Help homeowners decide with zero second-guessing. Explain repair vs. replace, lifespan, sizing, rebates/financing, and warranties to move projects forward.
- Quality Install (What to Expect) Kit (HVAC)
Set expectations and reduce friction. Show where equipment goes, how lines, venting, and condensate are handled, and why details matter for comfort and longevity. - Sales Enablement Kit (Multi-Trade)
Shorten the sales cycle. Walk prospects through your process, protection standards, estimates, and “day-of” expectations—removing doubt and speeding “yes.”
- Water Heater Decisions Kit (Plumbing)
De-risk the big swap. Compare tank vs. tankless, set install-day expectations, and unpack pricing drivers (venting, gas sizing, recirc, scale protection) to secure approval.
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Generators: Choose and Decide Kit (Electrical) Close generator projects confidently. Cover trenching, gas, placement, clearances, financing, and resale value—everything a buyer needs to move ahead now.
Recruiting Kit
Recruiting Essentials Kit (Multi-Trade) Attract better applicants, faster. Share your values, benefits, and real roles in a clean, repeatable kit that feeds your hiring pipeline.
Customer Support Kit
- Customer Support Kit (HVAC)
Slash callbacks and boost loyalty. Quick how-to content (filters, thermostats, condensate, “what’s normal,” DIY vs. pro) empowers homeowners and protects your schedule.
- Customer Support Kit (Plumbing)
Keep emergencies small. Simple guides for main shutoff, no-hot-water checks, first-five-minutes leak response, drain care, freeze/thaw safety, and water-heater basics.
- Customer Support Kit—Generators (Electrical)
Confidence after install. Teach weekly self-tests, clearances/debris checks, gas/propane basics, app monitoring, and when to call service vs. reset.
Brand Essentials
New to video?
The Brand Essentials Kit (see below) is recommended for all contractors new to using video.
It's a great way to give your video marketing a jump start and establish a foundation to build off of.
Video 1
BRAND VIDEO
Here in Arizona, it gets very hot in the summer times. If you've ever had your air conditioner break in the middle of summer, you know how that feels. It's there's a little bit of panic there. Sometimes it is critical. Sometimes you have newborns. Sometimes you have people that just aren't tolerant to that heat, but just taking care of that customer from the very beginning, that security knowing that the person coming to your door knows how to take care of your situation. We service the greater Phoenix area, everything north of the I ten freeway. John and I founded the company. I was an Army nurse, and my husband John also served in the Army twenty years. Two of our sons work in the business with us. We are a true family owned and operated and veteran owned company. We also bring that veteran Precision to our work. We we wanna get the job right, and we wanna know that our customers are well taken care of. When people call into AZ Perfect Comfort, really what I want them to experience is an education about, you know, whatever it is that they need to find out more about. So you're able to make the best decision for you and your situation based off of all the options. We always look back to our customer bill of rights and what are our customers guaranteed to in terms of customer service, in terms of quality of work. Ten year labor warranty on all of our systems that we install. If a unit has one major failure within the first year of being installed, then we replace that system so that customer has a fresh start and they have peace of mind in the unit that they purchase from us. We get to make a huge difference in a lot of people's lives. For us, comfort means more than just a name. It's really having that experience that you can be in your home and be comfortable. Perfect comfort is that security knowing that person coming to your door knows how to take care of your situation. So perfect comfort is you're able to focus on living your life, your day to day activities, and you don't have to worry about AC because that's our job. Hey.
Your brand’s story, values, and mission – all in a compelling video designed to build trust and connection. Perfect for your website, social media, and sales presentations, a Brand Video shows customers why they should choose you.
Video 2
OUR CULTURE VIDEO
(lighthearted music) - Community is really important to us, and I feel like we've really built a relationship with our customers, where they have supported us for as long as they have, and we try to do everything we can to support them. That really just sticks with our tagline or our motto within our company. They are the heart of our business. You, the customer, are the heart of our business. (lighthearted music) - It's 100% about customer experience, and building trust with the customer, and helping them really understand what it is they need, and how we can best help them and educate them on how to take care of their home. We want to make sure that every need is satisfied by the time we're done. So, when you see our brand, we want you to think, "They're gonna do the best work possible," whether we're in the home, whether we're driving down the street, whether we're putting our brand out there and working with the community. - We give back in very meaningful ways. We sponsor a lot of local events, we partner with charities. We give away an entire HVAC system, brand-new, to a deserving family that is voted on by the community. (uplifting music) - There's not very many companies that last 80 years. You don't stay around in a community like ours for eight decades without having the ability to gain people's trust and perform for them. If you look at some of the awards we've won, from Best in Modesto, Best in Sierra Nevada's, Best Places to Work, all of those things lead to our customer base, speaking to the fact that they do think we provide great customer service and experience for them as well. - Our commitment to our customers is to always stand behind everything that we do, every promise that we make. Our word is our strongest bond, so we feel like if we make a promise to you, no matter what, we will make sure that we deliver on that promise. (uplifting music)
Attract top talent with a Culture and Recruitment video that highlights your team, workplace, and what makes your company a great place to work. Ideal for career pages, job postings, and social media.
Video 3
MAINTENANCE CLUB OVERVIEW VIDEO
- We service air conditioning, plumbing, and electrical across the Gulf Coast. We've been here since 1969 and we will be here another 55 years. - The kind of experience we want for our customers is always gonna be that they get the best service they can possibly get, that they come away from the situation feeling that a professional took care of them. We wanna give 'em the best service, but also a quick, timely service. We want it to be same day, next day if possible. Members get priority, you also don't pay for after hours fees, so if something goes out in the middle of the night, you can call us. - Whether you are in the Panama City Branch or Pensacola, Alabama, Fort Walton, or Tallahassee, we're going to do whatever we can to service that air conditioner, service that water heater, check and look at your electrical issues. I hope the customer understands that we have the capacity to take care of you in your time of need. (upbeat music)
Highlight your maintenance membership program and showcase the benefits it offers to customers. Drive new club signups and streamline customer onboarding.
Videos 4-6
PRODUCT PAGE VIDEOS (x3)
From rooftop units to attic split systems and indoor air upgrades, AZ Perfect Comfort Heating and Cooling installs your systems right the first time, and we stand behind our work. We are home of the lifetime repair guarantee because we send trained technicians, not salesmen. We are a local veteran and family owned company serving Phoenix homes and small businesses with real expertise and zero pressure. As a certified customer care dealer with American Standard, our trained and certified techs deliver comfort you can trust. Skip the breakdowns and high bills. Our maintenance keeps your system smooth, efficient, and worry free. We use premium equipment, offer fair pricing, and treat your home like it's our own. Call AZ Perfect Comfort today and feel the comfort you've been missing.
Showcase your products and services with compelling video content. Choose three trades, services, or products to feature (Plumbing, HVAC, IAQ, Electrical, Home Automation, etc.).
Dominate Every Channel
The Omnichannel Promotional Ad Pack puts your brand where it matters—TV, streaming, mobile, and social.
With premium video ads and radio spots custom-built for the trades, you’ll be equipped with professional content to reach homeowners across platforms like Hulu, YouTube, Spotify, and beyond.

High Impact Video Ads
30s & 15s Spots
Turn heads on every screen with two professionally produced video ads built for broadcast, streaming (OTT/CTV), and social platforms. Each spot is scripted, professionally voiced, and edited to tell your brand story fast—with versions tailored for homeowners scrolling on their phone or streaming on the couch.
14 Dynamic Display Ads
Built to Move the Needle
Our animated ad suite is purpose-built for contractors: mobile-first, scroll-stopping, and professionally designed to match your brand. Each of the 14 formats is optimized for performance across top sites and apps—perfect for retargeting, lead gen, and brand lift.
Radio Spots That Hit Home
Wherever Listeners Are
Two professionally voiced audio ads—one 15-second, one 30-second—written and produced to drive response. Whether you're on Spotify, Pandora, or local radio, these spots cut through the noise and speak directly to homeowners with clear, trusted messaging.
GROW FASTER WITH
SIGNATURE MEDIA SUBSCRIPTIONS
ESSENTIALS: a solid foundation for your visual content strategy.
Enhance your trades website with localized video shot uniquely for you. Feature your people, places, and products.
Each Signature Essentials Subscription comes with:
- 1 Production Day
- 1 Outcome Kit
- 1 Omnichannel Promotional Ad Pack
- Professional Photography
- WholeHome™ Alliance Membership


GROWTH: Accelerated Content Creation
The WholeHome™ Custom Subscription is for you if you're ready to lean into video marketing and have the capacity to roll out high-performing campaigns that utilize OTT, traditional broadcast, and other paid video ad placement.
Each Custom Subscription comes with:
- 1 Production Days
- x2 Outcome Kits of your Choice
- x2 Omnichannel Marketing Packs
- Professional Photography
- Professional Video Hosting (Wistia) & YouTube Management
- Perpetual License to "Best of" Clips
- WholeHome™ Alliance Membership
Don’t stop at one solution – build a system that scales.
Our Signature Video Subscriptions are designed for contractors who want more than one-off wins — they want a long-term media engine that grows with their business.
Subscription Highlights:
✔ Regularly scheduled video campaigns
✔ Quarterly Outcome Kits or Ad Packs
✔ Strategic planning & brand support
✔ Member-only pricing and perks
Proven Across the Industry
What Our Partners Say
“Media content and creating it can be a daunting task along with everything else that you're supposed to be doing as a business owner… if you are looking to grow your business, this can take you to the next level.”
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