Team-to-Team Coaching

At WholeHome Alliance, in partnership with Barron Heating, AC, Electrical & Plumbing, we help trades companies scale sustainably and profitably through company-to-company coaching. Unlike traditional consulting, our approach gives you direct access to the proven systems, strategies, and leadership practices that have fueled Barron’s growth into one of the Pacific Northwest’s leading home service companies.

By working directly with Brad Barron, CEO, you gain insight from a leader who has successfully navigated the challenges of building and scaling in today’s competitive trades market. Brad’s vision and experience scaling a multi-trade from $15M to $45M ensure that your business not only grows, but thrives with long-term stability and profitability.

What sets this program apart is the hands-on coaching model: each month, you and your team can work directly with members of Barron’s Leadership Team on topics you choose—whether that’s operations, finance, marketing, customer experience, or team development. This creates a unique opportunity to learn from leaders actively running a high-performing trades company, not just advising from the outside.

Together, WholeHome Alliance and Barron Heating AC Electrical & Plumbing deliver a practical, proven, and personalized path to scaling your trades business—helping you move from working in the business to working on it, with confidence and clarity.

Brad is a third-generation business owner at Barron Heating AC Electrical & Plumbing in Northwest Washington State. Barron is a 50+ year multi-trade company doing approximately $50M of revenue annually with 200 employees across five counties. In addition to leading the Barron Team, Brad is also the founder and a partner of WholeHome™ Alliance, a network of industry-leading service providers dedicated to collaboration, innovation, and real business growth. Contractors from across the United States and Canada come together to share best practices, train their team members, and lean into creative content such as video production to ultimately grow their businesses.

Brad is a graduate of the University of Washinton (Seattle) with a degree in engineering. Prior to joining the Barron Team, Brad worked as a consulting engineer, eventually earning his Professional Engineering license. After a half-decade of consulting, he spent another five years as a sales engineer then engineering manager of a four-state territory, including Washington, Idaho, Montana, and Alaska. During his tenure as an engineering sales manager, Brad's northwest team led the company in specification approvals and sales growth.

In 2017, Brad joined his father John at Barron Heating & Air Conditioning, Inc. as the Business Development Manager. During his time in this role, he led Barron's expansion into Electrical, Solar, and Plumbing - after which the company was re-branded Barron Heating AC Electrical & Plumbing. Recognizing the growing chasm of Baby Boomer retirements with few Millennials and Gen-Z-ers entering the trades, Brad spearheaded the development of the Barron Technician School (now WholeHome™ Academy). This in-house, 15-week intensive HVAC program has graduated three-dozen licensed and certified HVAC Technicians and has significantly helped Barron's growth through the COVID-19 pandemic.

Through his career at Barron, Brad has worked as the Business Development Manager, Director of Operations, Chief Operating Officer, and now Chief Executive Officer & Partner. Barron Heating AC Electrical & Plumbing's growth has been 100% organic - Barron has never acquired a trades company nor partnered with private equity. To this day, Barron remains debt free with a healthy cash reserve to continue on its multi-trade growth trajectory.

Brad is an adamant believer in his grandparent's (and Barron founder's) philosophy of "when you bless others, you in turn are blessed". He has a passion for sharing best practices and growing leaders - from sales and marketing to operations and finance. There is no need to re-create the wheel - Brad embraces a culture of equipping people with the tools and training to get the job done while advancing their careers and businesses. We don't need to do it alone!