Turnkey Training for the Trades
Leverage trades-focused, ongoing training support to equip your technicians, sales force and emerging managers. From video courses to creating a robust, in-house training program, support your team with the training they need to grow your business.

Leadership Training for the Trades
Instructor: Cory Carlson (Author & Executive Coach)
Course Description
Are you promoting top performers into leadership roles—only to find they struggle to lead?
Your best field technicians, project managers, and specialists have mastered their craft, but leading a team requires a whole new skill set. Without proper leadership training, their transition can be frustrating for them and costly for your business.
That’s where Cory Carlson’s WholeHome™ Academy leadership course comes in.
What You’ll Learn:
This course is designed to transform skilled professionals into confident, capable leaders with a proven three-step approach:
✅ Lead Yourself – Help your team members clarify their purpose, set priorities, and develop the personal discipline to lead effectively.
✅ Lead Others – Teach new leaders how to delegate, develop their teams, and build strong working relationships.
✅ Lead Leaders – As your business scales, equip your leaders with the skills to manage and mentor other leaders. Topics include creating a culture of innovation and navigating change.

About Cory Carlson
Why This Course Works
Cory Carlson has helped business owners and leadership teams across industries build strong, sustainable leadership cultures. His clients have integrated these strategies into their training manuals, company handbooks, and everyday operations—because they get results.
If you're ready to turn your top performers into exceptional leaders, get started today!
Foundational Communication Skills for Technicians
Instructor: Russ Horrocks (Industry Trainer)
Course Description
Your technicians are highly skilled at their craft. They’ve mastered the technical side of the job—but is that enough to create an exceptional customer experience?
The Industry’s Biggest Training Gap
Customers expect technicians to be technically proficient. That’s a given. But what sets top-performing technicians apart isn’t just what they do—it’s how they communicate.
This course is designed to fill the gap that most technician training programs overlook: soft skills and communication.
What Your Technicians Will Learn:
✅ How to build trust and connection with customers from the moment they step through the door.
✅ How to communicate solutions effectively—compelling customers to act without feeling like a salesperson.
✅ How to create a safe and professional environment where customers feel informed and confident in their decisions.
✅ How to become a top performer—because every high-earning technician is also a skilled communicator.

About Russ Horrocks
Give Your Technicians the Tools to Succeed
This program provides the essential skills technicians need to educate, inform, and guide customers without pressure—so they can feel proud of their work while boosting company success.
If you’re ready to transform your team’s communication skills, enroll today!
Build your own HVAC Technician Training Program
WholeHome's™ battle-tested curriculum includes everything you need to implement an in-house HVAC training program. This turnkey academy program comes complete with:
- Coursework outlines
- Learning goals
- Labs
- Presentations
- Diagrams
- Quizzes and tests
Includes:
- Over 400 Hours of Classroom and Lab Content
- 1 Facilitator/Manager Workbook
- Up to 12 Attendee/Trainee Workbooks
- EPA Refrigerant Handling (EPA 608) Certification
- NATE Core+ Specialty Certification
- 2 On-Site Consultative Visits
- Expert Guidance From Industry Instructors
- WholeHome™ Alliance Membership
- Monthly WholeHome™ Alliance Meeting, with Forum to Recommend Training Content and Best Practices


Get started with WholeHome™ Academy today.
Subscribe and Get a WholeHome™ Alliance Membership
Industry Experts
Rub shoulders with leaders in the HVAC, Plumbing, and Electrical trades. Connect with others in non-competitive markets and learn best practices.
Monthly Forums
WholeHome™ Members are invited to attend our exclusive, "Building the Future Forum" featuring industry leading guest speakers and a mastermind group of other business leaders.
Early Access
Get early access to new WholeHome™ Media and WholeHome™ Academy products. Alliance Members also have a chance to contribute and request new videos or academy programs.
Hosted contractor visits
WholeHome™ Alliance Members are invited to participate in exclusive site visits at Barron Heating, AC, Electrical, Plumbing & Solar in Ferndale, WA.
Badge + Backlink
WholeHome™ Alliance Members can proudly display their membership by placing the WholeHome™ Alliance Badge on their website. You'll also receive a listing in our membership directory.