What operators scaling past $15M are doing differently
A monthly session built for trades owners who are done guessing.
This is for you if…
– You’re leading a trades business and want to scale intentionally
– You’re tired of marketing tactics that don’t stick
– You want systems that improve culture, training, and revenue
– You believe the trades deserve a higher standard
Every session tackles one thing that's slowing growth in trades businesses right now.
We rotate topics from training and recruiting to media, margins, and leadership.
– You Don't Build Culture, You Grow It
– Performance Tune-Up Marketing & Memberships
– Leveraging AI for Marketing in the Trades
– Automating Workflows for Warehouse and Inventory Management
– Upfront Pricing Methods: No Surprises, No Compromises
– Stop Flying Blind: Departmentalize Your Financials to Scale Profitably
Build Your Own HVAC Service Academy
Thursday, May 7 at 10am PT
The labor shortage in the trades isn't going away.
And the companies winning in 2026 have stopped pretending it will.
They've stopped hiring techs. They're building them.
If you're one hire away from turning down jobs, this one's for you.
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NOTE: These sessions are live. The recording is exclusively available to WholeHome Alliance members.

Brad Barron, PE
Owner & Co-Founder
WholeHome Alliance
CEO & Partner
Barron Heating AC Electrical & Plumbing
Brad is CEO of a multi-trade company, which he helped grow from a $15M shop to generating $45M in annual revenue – without acquisitions or private equity.
As Co-Founder of WholeHome Alliance, Brad works alongside trades leaders across North America to share the systems, training, and operational discipline driving real growth.

Josh Burdick
Managing Director & Co-Founder
WholeHome Alliance
Josh helps trades companies integrate video content, training, and recruiting into real growth systems. After building and scaling his own media company, he joined forces with Barron Home Services. Josh now works directly inside trades businesses to turn media into measurable results.
Built by the Trades. Built for the Trades.
Want to go deeper?
Each Forum topic continues inside WholeHome Alliance.
Members join us for Apex Mastermind sessions, and our exclusive WhatsApp thread where we workshop implementation, share real numbers, and collaborate with other serious operators.
If you’re ready for more than an overview and want to get into the details, that’s where it happens.



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